In the current market context, we have noticed that young consumers tend to choose more pragmatic consumption methods. According to industry research, gold is increasingly becoming an ideal choice to meet the savings consumption of young people due to its financial attributes. "Recently, at the World Gold Council 2024 (Shenzhen) Original Gold Jewelry Boutique Tasting, the World Gold Council introduced in the sharing session that the continuous changes in the global economic and geopolitical landscape and the sustained high gold prices have gradually made consumers more rational, and China's gold consumption as a whole presents a cautious and optimistic trend. While injecting fresh blood into the market, the young consumer group has also put forward new requirements for the entire gold industry.