Driven by the wave of digitization, the gold and jewelry industry is standing at a crossroads of change, facing unprecedented opportunities and challenges. This transformation not only requires the industry to seek new drivers of growth from technological innovation, but also requires exploring innovative development paths while respecting tradition. How to benefit from technological innovation and seek development through inheritance and innovation is a common question for practitioners. At the 2024 Gold Jewelry Smart Retail Digital Forum and Jinyafu Smart Retail Strategy Release Ceremony, industry leaders and experts discussed the urgency of digital transformation, which requires digital empowerment and integration of online and offline development; The importance of data asset inclusion in the table, the necessity of data compliance governance and inclusive development; The driving force of technological innovation leading the upgrading of urban industries has provided many pioneering and forward-looking views and concepts for the development of the industry.